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If you have been reading the articles here on Project Management for Today very long, you are aware that one of our primary goals is to provide a community resource that allows for Contributing Authors to develop their personal brand.  The shared promotion of each other’s articles and other content increases the readership for all members of the community.  Personal Branding has become an area that I have been doing a lot of reading about and I have been working on the development of my own personal brand over the last couple years. 

Recently I read an article from Dakota Shane on the website Inc.  The title of his article was “Here’s Why You Can’t Afford to Skip LinkedIn When Developing Your Personal Brand”.  (Read the full article HERE) I would recommend you take a few minutes and read the full article, as I am just going to hit a couple of highlights that hit home for me when I read the article.  To be honest, I have gone back and re-read the article a couple of times and watched the Ted Talk from Tai Tran that is referenced as well. 

Some of the key concepts that really stood out for me, and in some ways, do a better job of defining the mission of Project Management for Today than we do, are as follows

  1. I think it’s best to approach it by replacing the phrase “building your personal brand” with “developing and designing your personal brand.” Tai Tran
    1. I have always used the phrase “build your personal brand”. There was intentionality in that statement.  Your personal brand was something that you worked at.  It took investment of time and energy, and, if done right, the return on that investment was a recognition that you were a voice and a thought leader in your career field.  You received a return on that investment that was tangible improvements in your career growth and acknowledgement from your peers. 
    2. Now, consider that in the concepts of Designing and Developing your Personal Brand. There is still an action statement in this thought, you still need to make an investment in your Personal Brand, but it represents a more deliberate and intentional action.  You are seeking a specific result as a deliverable for your design.   That is really what we are after in developing our Personal Brand, right?  We are all seeking an engagement with our readers or we would not be making the investment in all that we do. 
  1. The reason your audience is following you is because they want to hear your opinion on relevant topics. Tai Tran
    1. This statement, if you take a minute and let it really sink in, is a foundational thought in the development of YOUR personal brand. I have lost count of the number of conversations that I have had over the years about why I write articles, or why I share an expression of my opinion.  I have started an article multiple times and then stopped writing it and never finished it.  I have done this, because it is difficult to internalize that people want to hear “MY OPINION”, over the opinion of thought leaders that I follow or read their opinions.  This statement is core to your success in the development of your personal brand.  People want to hear what YOU have to say.  They can get information or opinions on every topic in a dozen different ways, but they CHOOSE YOU as a source of opinion or knowledge.  They have developed a trust relationship with you regarding your opinion on topics.  You have been accepted as a Thought Leader in the area of knowledge that you are sharing your opinion on.
  1. Ultimately YOU are at the heart of your personal brand, and it needs to be developed by YOU
    1. Your Personal Brand is ultimately about YOU. It is, and should be “Personal”.  It needs to reflect your beliefs, your values, your voice, and most of all your message.  When a person makes the choice to engage with you, to invest their time in the development of a relationship with you, through your content, then that content needs to be transparent, engaging and a real reflection of who you are and the message you want to share.

If you are wondering why we are building this online community known as Project Management for Today, this is the foundation for all that we are building.  A place where people can partner with us, design and develop their personal brands, and as a result we all grow together.  If this has sparked an interest in you, and you are interested in joining our community and developing your personal brand, then take a few minutes and read about our Contributing Authors program.  There is no cost for you to join this program, and as we continue to grow, you could even earn a revenue stream for the content you have provided.  What do you have to lose?  The design and development of your personal brand is an intentional decision, and a commitment to personal growth and development that every leader eventually makes.  Why not start now, with us?


Tell me your thoughts in the comments and let’s open a dialog. I would be excited to hear other opinions on this topic.

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Don Clarke

Don Clarke

Co-Founder: Project Management for Today

As a Co-Founder of the website, Don Clarke has over 20  years of experience in the Project Management / Program Management space.  Having worked for a variety of companies over the last 20 years, he brings a strong base of knowledge in the industry.  Establishing or helping redefine multiple PMO's during this time, there is a unique perspective to his approach to developing the value of a Project Management Office (PMO), as well as his approach to leadership development within the organization.  Having been privileged to have multiple career defining mentoring experiences, Don realizes the importance of sharing that experience and giving back to the organizations where he is engaged.


Don Clarke - Co-Founder
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